Browsing by Subject "e-commerce"
Now showing items 1-2 of 2
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Digital Consumer Behaviour in Cyprus: from Uses and Gratifications Theory to 4C’s Online Shopping Approach
(Sryahwa Publications, 2018)The behaviour of the digital consumer differs from that of the digital-internet consumer. Not with the regard to the procedure that the average consumer follows, but mostly to the «why» and «how» a consumer prefers and ...
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E-commerce: SMEs and electronic retailing (the B2C model): e-tailing the way forward: case study - Kouross Fashions Ltd
(Business Administration Programm, School of Economics Sciences and Business, Neapolis University Paphos, 2012)As globalization of the business world unfolds, competition is dominated to the global economic marketplace, making a business objective more difficult to accomplish. Therefore the companies are seeking for strategies ...