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Can recessions be predicted?
(Elsevier Ltd, 1977-04)
Can recessions, or serious turning points in general, be predicted? Or do forecasters tend to assume that the future will continue as an extension of the near past. Theoretical evidence and practical observations tend to ...
Forecasting: Issues & Challenges for Marketing Management
(American Marketing Association, 1977-10)
Forecasting plays an important role in every major functional area of business management. In the area of marketing however, forecasting is doubly important; not only does it have a central role in marketing itself, but ...