Browsing 2019 by Issue Date
Now showing items 1-10 of 10
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Voting Consuming Behaviour, Political communication campaigns and Ideological Clarity - a parallel review of academic/empirical evidence
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)This paper combines the notions of consuming behaviour and ideolog-ical clarity in relation to the political Marketing and more specifically the pro-duction and consumption of political campaigns and examines the empirical ...
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Contemporary advanced statistical methods for the science of marketing: Principal Components Analysis vs Analysee Factorielle des Correspondances
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)Introduction: There is substantial growth and employment of pattering methods in statistics, although a direct comparison of multivariate methods in group/cluster identification in the field of Consumer Behavior in ...
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New generation of consumers in the tourism industry: Secondary Research
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)Marketing communication has taken a new approach towards the consumers due to the vast transition and interaction of technology in our daily lives. After introducing the relevant factors stating the importance of mobile ...
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Consumer's perceptions toward E-Service Quality, Perceived Value, Purchase and Loyalty Intentions
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)Purpose: Customers’ Perceptions and Attitudes are significant aspects of consumer behavior for Marketing. Such perceptions and attitudes are measured as advantages, carrying special weight for the company. Furthermore ...
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Contemporary advanced statistical methods for the science of marketing: Implicative Statistical Analysis vs Principal Components Analysis
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)Introduction: Even though there is a substantial development and utilization of pattering methods in the science of marketing, a direct comparison of multivariate methods in group/cluster identification in the field of ...
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Tracing the concept of entrepreneurship and the role of an entrepreneur: A critical review
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)This study provides a critical examination of how different theoretical perspectives present the concept of entrepreneurship and its relative issues evident in the creation and development of some theories, trends and ...
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Evaluating citizens’ actual perceptions and expectations and assessing e-Service Quality Gap in Public Sector related to e-Government Services
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)Purpose - The main purpose of this article is to explore the inter-relationships of major constructs related to citizens’ satisfaction regarding e-Service Quality in Public Sector. The plan of the document is to evaluate ...
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Administration and innovation in Cyprus
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-09-06)The article manifests the implementation of completely new innovative actions having as main objective the overall acceleration of the reform of Public and Educational Management in Cyprus. Both the Public and Educational ...
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Studying the behavior of Algerian Internet users towards brands
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-11)This paper examines the interest shown by Algerian Internet users to follow brands on Internet. The evolution of uses and the interactivity brought to Internet users with Web 2.0 have made it possible for information to ...
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The Fourth Industrial Revolution: an initial investigation into the marketing opportunities and challenges for entrepreneurs.
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-11)The Fourth Industrial Revolution (Schwab 2016) will present an innumerable amount of opportunities and challenges to a range of entrepreneurs. The 23-shifts identified within the Fourth Industrial Revolution (Schwab 2016) ...
