Browsing Department of Real Estate by Author "Ianis, Tutunaru"

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An evaluation of the most effective real estate marketing methods and trends within the current challenges of the Cyprus property market

Ianis, Tutunaru (Real Estate Management Program, School of Architecture, Engineering, Land and Environment, Neapolis University Pafos, 2020)

Marketing is an ever-growing industry that is more complex nowadays than it was a century ago. To evaluate its effectiveness, we always have to be aware of what goal we are pursuing. Marketing is no longer just a straight ...