Browsing Master (MSc) in Digital Marketing by Subject "customer behaviour"

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  • The impact of social media on customer behaviour in the hospitality industry 

    Pozidou, Despoina (Digital Marketing Program, School of Economic Sciences and Business, Neapolis University Pafos, 2022)
    Social media networks such as Facebook, Instagram, LinkedIn, YouTube, and Twitter offer a variety of channels for the hotel business to sell products and services. Social networking sites include media technologies that ...