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Contemporary advanced statistical methods for the science of marketing: Implicative Statistical Analysis vs Principal Components Analysis
(Neapolis University Paphos, 2018)
Even though there is a substantial development and utilization of pattering methods in the science of marketing, a direct comparison of multivariate methods in group/cluster identification in the field of Consumer Behavior ...
Tracing the concept of entrepreneurship and the role of an entrepreneur: A critical review
(Neapolis University Paphos, 2018)
This study provides a critical examination of how different theoretical perspectives present the concept of entrepreneurship and its relative issues evident in the creation and development of some theories, trends and ...
Consumers’ perceptions toward E-Service Quality, Perceived Value, Purchase and Loyalty Intentions
(Neapolis University Paphos, 2018)
Purpose: Customers’ Perceptions and Attitudes are significant aspects of consumer behavior for Marketing. Such perceptions and attitudes are measured as advantages, carrying special weight for the company. Furthermore they ...