Browsing School of Economic Sciences and Business by Author "Komodromos, Ioannis"

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  • New generation of consumers in the tourism industry: Secondary Research 

    Komodromos, Ioannis (Neapolis University Paphos, 2018)
    Marketing communication has taken a new approach towards the consumers due to the vast transition and interaction of technology in our daily lives. After introducing the relevant factors stating the importance of mobile ...