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National Culture Underpins Individual Behaviour and Work-Related-Values: The importance of nationality
(2014)
This analysis is devoted to the national culture and its linkage with individual behaviour and work-related values. The authors will investigate into what extent the national culture underpins individual behaviour.
Digital Consumer Behaviour in Cyprus: from Uses and Gratifications Theory to 4C’s Online Shopping Approach
(Sryahwa Publications, 2018)
The behaviour of the digital consumer differs from that of the digital-internet consumer. Not with the regard to the procedure that the average consumer follows, but mostly to the «why» and «how» a consumer prefers and ...