Search
Now showing items 1-10 of 28
Digital Consumer Behaviour in Cyprus: from Uses and Gratifications Theory to 4C’s Online Shopping Approach
(Sryahwa Publications, 2018)
The behaviour of the digital consumer differs from that of the digital-internet consumer. Not with the regard to the procedure that the average consumer follows, but mostly to the «why» and «how» a consumer prefers and ...
Καινοτομία επιχειρηματικού πρότυπου : θεωρία και πράξη
(Δίσιγμα, 2018)
Το βιβλίο βασίζεται κυρίως στη διδακτορική διατριβή της Δρ. Θεοδώρας Βάλβη, αλλά είναι επίσης προϊον συνεργασίας των τριών συν-συγγραφέων, καθώς και της ουσιαστικής και καταλυτικής υποστήριξης και συμβολής του Καθηγητή ...
Το branding ως στρατηγικό πλεονέκτημα στην πολιτιστική προβολή
(2018)
Στις μέρες μας οι οργανισμοί που άπτονται του πολιτισμού τείνουν να γίνονται όλο και πιο
εξωστρεφείς, γεγονός που τους επιβάλλει να υιοθετήσουν μεθόδους μάρκετινγκ και κατά
συνέπεια, να προσδιορίζονται από ένα ισχυρό και ...
Contemporary advanced statistical methods for the science of marketing: Implicative Statistical Analysis vs Principal Components Analysis
(Neapolis University Paphos, 2018)
Even though there is a substantial development and utilization of pattering methods in the science of marketing, a direct comparison of multivariate methods in group/cluster identification in the field of Consumer Behavior ...
Voting Consuming Behaviour, Political communication campaigns and Ideological Clarity - a parallel review of academic/empirical evidence
(Neapolis University Paphos, 2018)
This paper combines the notions of consuming behaviour and ideological clarity in relation to the political Marketing and more specifically the production and consumption of political campaigns and examines the empirical ...
New generation of consumers in the tourism industry: Secondary Research
(Neapolis University Paphos, 2018)
Marketing communication has taken a new approach towards the consumers due to the vast transition and interaction of technology in our daily lives. After introducing the relevant factors stating the importance of mobile ...
Valuation issues with early equity finance
(Neapolis University Paphos, 2018)
The need to finance startups generates the effect of equity dilution. By dilution we mean the decrease in founders’ ownership of the startup due to the company issuing new equity. An important issue with early equity ...
Tracing the concept of entrepreneurship and the role of an entrepreneur: A critical review
(Neapolis University Paphos, 2018)
This study provides a critical examination of how different theoretical perspectives present the concept of entrepreneurship and its relative issues evident in the creation and development of some theories, trends and ...
Promoting the European member states online: A critical discourse analysis (CDA) of the official tourism websites
(Neapolis University Paphos, 2018)
Tourism today is characterised by an omnivorous production of goods and services. Destinations are in a struggle to present their characteristics (nature, history, culture, food) in an attractive way and to stimulate the ...
Innovation as a powerful tool for Problem Solving: The key role of Universities
(Neapolis University Paphos, 2018)
Innovative entrepreneurial attempts are rather limited in Cyprus, compared to the EU average. Since its conception in 2011, the Enterprise Liaison Office at Cyprus University of Technology (CUT) works vigorously towards ...