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Digital Consumer Behaviour in Cyprus: from Uses and Gratifications Theory to 4C’s Online Shopping Approach
(Sryahwa Publications, 2018)
The behaviour of the digital consumer differs from that of the digital-internet consumer. Not with the regard to the procedure that the average consumer follows, but mostly to the «why» and «how» a consumer prefers and ...
Entrepreneurship and Innovation in Education: the model of the Inclusive Leader
(Neapolis University Paphos, 2018)
Entrepreneurship and innovation are parameters whose theory beyond business could also be used in the field of education. Using action research as a methodological approach we tried to convert a traditional Cypriot Secondary ...