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Understanding Online News: Uses and Gratifications of Mainstream News Sites and Social Media
(2015)
In this study the uses and gratifications obtained from Mainstream News sites and Social Media when the users read online news is explored. A comparative work is done between the two in order to examine the differences on ...
Knowledge Management and the Learning Organisation Constitute New Means for the Managerial Appropriation of the Knowledge and Skills of Workers
(2015)
This paper investigates into what extent, and in what ways, Knowledge Management (KM) and Learning Organisation (LO) constitute new means for the managerial appropriation of the knowledge and skills of workers.
National Culture Underpins Individual Behaviour and Work-Related-Values: The importance of nationality
(2014)
This analysis is devoted to the national culture and its linkage with individual behaviour and work-related values. The authors will investigate into what extent the national culture underpins individual behaviour.
Uses and Gratifications in Online News: Comparing Social Media and News Media Use by Users
(2015)
This study investigates the uses and gratifications obtained from reading news online in News Media and Social Media. A comparison is done between these two (News Media and Social Media) related to what type of needs does ...
E-marketing in the Hotel Industry: Marketing Mix Strategies
(2015)
Does the hotel industry fully exploit the e-marketing capabilities? The purpose of this study is to investigate the Internet marketing strategies and practices that are used in the hotel industry. Namely, it examines the ...
Digital Consumer Behaviour in Cyprus: from Uses and Gratifications Theory to 4C’s Online Shopping Approach
(Sryahwa Publications, 2018)
The behaviour of the digital consumer differs from that of the digital-internet consumer. Not with the regard to the procedure that the average consumer follows, but mostly to the «why» and «how» a consumer prefers and ...
e-Marketing in the Hotel Industry: Marketing Mix Strategies
(Springer International Publishing, 2016-09-27)
Does the hotel industry fully exploit the e-marketing capabilities? The purpose of this study is to investigate the Internet marketing strategies and practices that are used in the hotel industry. Namely, it examines the ...
Social Networking Sites: The New Era of Effective Online Marketing and Advertising
(Springer, 2020-03-10)
This study sought to investigate the impact of social network advertisements on providing actual information about products. Moreover, it also explored the effectiveness of online advertising in reaching out to consumers. ...
Brand as a Strategic Asset for Cultural Organisations: A Proposal for the Forthcoming Cultural Institution of Pafos
(2019-05-29)
Cultural organizations nowadays open up to be more outgoing, a fact that forces them to adopt marketing and consequently to brand themselves in order to gain ground and be capable of accomplishing their mission to the ...