Browsing Vol 1, Issue 1, February 2019 by Subject "Communication Channels"
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New generation of consumers in the tourism industry: Secondary Research
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)Marketing communication has taken a new approach towards the consumers due to the vast transition and interaction of technology in our daily lives. After introducing the relevant factors stating the importance of mobile ...