Forecasting plays an important role in every major functional area of business management. In the area of marketing however, forecasting is doubly important; not only does it have a central role in marketing itself, but ...

Known from its last editions as the "Bible of Forecasting", the third edition of this authoritative text has adopted a new approach-one that is as new as the latest trends in the field: "Explaining the past is not adequate ...

Time sharing computer configurations have introduced a new dimension in applying statistical and mathematical models to sequential decision problems. When the outcome of one step in the process influences subsequent ...

The SIBYL/RUNNER interactive forecasting system is a comprehensive package of time-shared computer programs that seek to handle four essential forecasting functions. The first is screening alternative forecasting techniques ...