Browsing by Subject "Ideological clarity"

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Voting Consuming Behaviour, Political communication campaigns and Ideological Clarity - a parallel review of academic/empirical evidence

Sophocleous, Harry Ph. (Neapolis University Paphos, 2018)

This paper combines the notions of consuming behaviour and ideological clarity in relation to the political Marketing and more specifically the production and consumption of political campaigns and examines the empirical ...
Voting Consuming Behaviour, Political communication campaigns and Ideological Clarity - a parallel review of academic/empirical evidence

Sophocleous, Harry Ph. (Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)

This paper combines the notions of consuming behaviour and ideolog-ical clarity in relation to the political Marketing and more specifically the pro-duction and consumption of political campaigns and examines the empirical ...