Browsing by Author "Siakalli, Michailina"

Now showing items 1-9 of 9

  • E-marketing in the Hotel Industry: Marketing Mix Strategies 

    Siakalli, Michailina; Masouras, Andreas; Papademetriou, Christos (2015)
    Does the hotel industry fully exploit the e-marketing capabilities? The purpose of this study is to investigate the Internet marketing strategies and practices that are used in the hotel industry. Namely, it examines the ...

  • e-Marketing in the Hotel Industry: Marketing Mix Strategies 

    Siakalli, Michailina; Masouras, Andreas; Papademetriou, Christos (Springer International Publishing, 2016-09-27)
    Does the hotel industry fully exploit the e-marketing capabilities? The purpose of this study is to investigate the Internet marketing strategies and practices that are used in the hotel industry. Namely, it examines the ...

  • Empirical research of strategic alliances and merges, as a mean of expanding smes. The case of coop bank Pomou-Tillirias 

    Charidemou, Andigone (Business Administration Program, School of Economics Sciences and Business, Neapolis University Paphos, 2012-11)
    This paper, tries to evaluate the merger of four separate Cooperative Credit Institutions into a consolidated one, which is named today Cooperative Bank Pomou- Tillirias. The basic question in this thesis was the examination ...

  • Factors That Influence Tourist Satisfaction: An Empirical Study in Pafos 

    Siakalli, Michailina (Springer, 2020-03-10)
    The main aim of this article is to identify the factors affecting the level of tourist satisfaction in Pafos. Namely, the study proposes that these factors are quality of services, low cost, aesthetic appeal/nature and ...

  • The Impact of the COVID-19 Pandemic on Mental Health: Evidence from Cyprus 

    Mousoulidou, Marilena; Siakalli, Michailina; Christodoulou, Andri; Argyrides, Marios (MDPI, 2021)
    The aim of the current study was to examine mental health effects of the first wave of COVID-19 (Corona Virus Disease-19) in Cyprus. Accordingly, 388 individuals aged 18–65+ responded to the Components of Mental Health ...

  • Is it Important to Know Students’ Perceived Value of Mathematics? 

    Solomontos- Olga, Kountouri; Siakalli, Michailina; Yiallouros, Petros (2013)
    This study investigates the perceived value of mathematics in students from Greek Cypriot Gymnasium. It also examines individual differences in the perceived value of mathematics in relation to students’ gender, grades, ...

  • Risk management in industrial enterprise- Smes in Cyprus 

    Aslanidou, Gioulianna (Barchelor in Accounting Banking and Finance, Shcool of Business, Neapolis University Pafos, 2015)
    This study investigates the concept of risk management in the small and medium enterprise sector. The literature review conducted reveals the definition of the concept of risk management, its application in various areas ...

  • Understanding Online News: Uses and Gratifications of Mainstream News Sites and Social Media 

    Siakalli, Michailina; Masouras, Andreas; Papademetriou, Christos (2015)
    In this study the uses and gratifications obtained from Mainstream News sites and Social Media when the users read online news is explored. A comparative work is done between the two in order to examine the differences on ...

  • Uses and Gratifications in Online News: Comparing Social Media and News Media Use by Users 

    Siakalli, Michailina; Masouras, Andreas; Papademetriou, Christos (2015)
    This study investigates the uses and gratifications obtained from reading news online in News Media and Social Media. A comparison is done between these two (News Media and Social Media) related to what type of needs does ...