Browsing by Subject "e-Services Adoption Intentions"

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Contemporary advanced statistical methods for the science of marketing: Principal Components Analysis vs Analysee Factorielle des Correspondances

Fotiadis, Thomas A.; Anastasiadou, Sofia (Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)

Introduction: There is substantial growth and employment of pattering methods in statistics, although a direct comparison of multivariate methods in group/cluster identification in the field of Consumer Behavior in ...