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Social Networking Sites: The New Era of Effective Online Marketing and Advertising
(Springer, 2020-03-10)
This study sought to investigate the impact of social network advertisements on providing actual information about products. Moreover, it also explored the effectiveness of online advertising in reaching out to consumers. ...
Consumers’ Behavioral Intentions towards low-cost airlines: the case of consumers in Greece
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2020-11)
Low Cost Carriers (LCCs) are currently experiencing significant growth by developing a highly competitive business model based on low cost resulting from the use of secondary airports and standardized fleets, as well as ...