Purpose: Customers’ Perceptions and Attitudes are significant aspects of consumer behavior for Marketing. Such perceptions and attitudes are measured as advantages, carrying special weight for the company. Furthermore ...

Introduction: Even though there is a substantial development and utilization of pattering methods in the science of marketing, a direct comparison of multivariate methods in group/cluster identification in the field of ...

Introduction: There is substantial growth and employment of pattering methods in statistics, although a direct comparison of multivariate methods in group/cluster identification in the field of Consumer Behavior in ...

Many studies analyze the efficiency ranking of various organizations, using mainly the Data Envelope Analysis (DEA) with input and output variables. DEA is a non-parametric method, which estimates efficiency of one ...

The study focuses on the gaps between students’ expectations and perceptions as they relate to SERVQUAL dimensions. More specifically it focuses on Gap 5 that is the perception gap in Gap Analysis. The instrument, which ...

Purpose – The goal of this paper is to assess the reliability and validity of a new instrument/ scale named Students Attitudes toward Entrepreneurship Courses (SATEC) consists of 45 items grouped into eight components that ...

This study provides a critical examination of how different theoretical perspectives present the concept of entrepreneurship and its relative issues evident in the creation and development of some theories, trends and ...