Browsing NUP Publications by Author "Sophocleous, Harry Ph."
Now showing items 1-1 of 1
-
Voting Consuming Behaviour, Political communication campaigns and Ideological Clarity - a parallel review of academic/empirical evidence
Sophocleous, Harry Ph. (Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)This paper combines the notions of consuming behaviour and ideolog-ical clarity in relation to the political Marketing and more specifically the pro-duction and consumption of political campaigns and examines the empirical ...