Browsing Vol 1, Issue 1, February 2019 by Subject "Gen-Z"

Now showing items 1-1 of 1

  • New generation of consumers in the tourism industry: Secondary Research 

    Komodromos, Ioannis (Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)
    Marketing communication has taken a new approach towards the consumers due to the vast transition and interaction of technology in our daily lives. After introducing the relevant factors stating the importance of mobile ...