Browsing School of Economic Sciences and Business by Author "Anastasopoulos, Ioannis"
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International Agritourism Ventures and Digital Tools: Enhancing Entrepreneurship Education Through Simulation
Deirmentzoglou, Georgios A; Anastasopoulou, Eleni E.; Vlassi, Eirini; Varelas, Sotirios; Anastasopoulos, Ioannis (IGI Global, 2025)Digital tools have become essential to the growth and sustainability of international agritourism ventures. E-commerce and social media enable agritourism businesses to expand their market reach, improve customer engagement, ...
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Technology Acceptance Model for Metaverse Applications in the Tourism and Hospitality Industry
Deirmentzoglou, Georgios A; Agoraki, Konstantina K; Varelas, Sotirios; Anastasopoulos, Ioannis; Anastasopoulou, Eleni E. (Springer Nature, 2025-06-25)Metaverse has gained a lot of attention in recent years for its potential in the tourism and hospitality industry. As a disruptive technology, Metaverse offers an immersive experience that takes advantage of the virtual ...
