Cultural organizations nowadays open up to be more outgoing, a fact that forces them to adopt marketing and consequently to brand themselves in order to gain ground and be capable of accomplishing their mission to the ...

The behaviour of the digital consumer differs from that of the digital-internet consumer. Not with the regard to the procedure that the average consumer follows, but mostly to the «why» and «how» a consumer prefers and ...

This paper investigates into what extent, and in what ways, Knowledge Management (KM) and Learning Organisation (LO) constitute new means for the managerial appropriation of the knowledge and skills of workers.

This analysis is devoted to the national culture and its linkage with individual behaviour and work-related values. The authors will investigate into what extent the national culture underpins individual behaviour.

This study sought to investigate the impact of social network advertisements on providing actual information about products. Moreover, it also explored the effectiveness of online advertising in reaching out to consumers. ...

In this study the uses and gratifications obtained from Mainstream News sites and Social Media when the users read online news is explored. A comparative work is done between the two in order to examine the differences on ...

Substantial corresponding has been established between politics, communication and marketing. Through the years there is application of consumer behaviour decision making to voter decision making; there is also parallel ...