Browsing Articles by Author "Wheelwright, Steven C."
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Forecasting: Issues & Challenges for Marketing Management
Makridakis, Spyros; Wheelwright, Steven C. (American Marketing Association, 1977-10)Forecasting plays an important role in every major functional area of business management. In the area of marketing however, forecasting is doubly important; not only does it have a central role in marketing itself, but ...
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An Interactive Forecasting System
Makridakis, Spyros; Hodgsdon, Anne; Wheelwright, Steven C. (Taylor & Francis, Ltd., 1974-11)Time sharing computer configurations have introduced a new dimension in applying statistical and mathematical models to sequential decision problems. When the outcome of one step in the process influences subsequent ...
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The New SIBYL/RUNNER Interactive Forecasting Package (1978)
Makridakis, Spyros; Wheelwright, Steven C. (Taylor & Francis, Ltd., 1978)The SIBYL/RUNNER interactive forecasting system is a comprehensive package of time-shared computer programs that seek to handle four essential forecasting functions. The first is screening alternative forecasting techniques ...