Electorates, politicians and researchers consider that issues concerning political messages are significant in electoral campaigns, although the evidence for the particular argument is delicate. A consideration of ...

The present study concentrates predominantly on the statement that the voter is influenced by and consumes the political communication marketing formed through political structures, content which is partially created ...

The current paper is founded on the statement that voting behaviour is an exercise of consumer behaviour and is modelled by factors such as the motives, the perceptions and the reason of voting. In this sense, the ...

Digital media and social networks in particular are increasingly influ encing voters and penetrating the range of political products aimed at them. For years we have seen established mainstream political forces progressively ...

The current paper is positioned primarily on the statement that the voter is influenced by political communication and political marketing, produced by the polit ical system and the political markets in particular, and ...

Substantial corresponding has been established between politics, com munication and marketing. Through the years there is application of consumer behaviour decision making to voter decision making; there is also parallel ...

The leadership patterns that prevail in a country reflect not only its socio economic and political circumstances, but also the characteristics and democratic reflexes of its citizens. Since the establishment of Greece ...

Cultural organizations nowadays open up to be more outgoing, a fact that forces them to adopt marketing and consequently to brand themselves in order to gain ground and be capable of accomplishing their mission to the ...