Σκοπός της εργασίας είναι αρχικά να ερευνήσει επαρκώς την επιστήμη του νεύρο-μάρκετινγκ και ταυτόχρονα να τη συνδέσει με τη καταναλωτική συμπεριφορά των καταναλωτών και συγκεκριμένα των τουριστών. Βασικό ερώτημα της ...

Η παρούσα έρευνα μελετά τον τρόπο που οι καταναλωτές αντιλαμβάνονται μία συσκευασία και, στη συνέχεια, μελετά τον τρόπο με τον οποίο η αντίληψη αυτή, μπορεί να καθορίσει τον (επανα)σχεδιασμό μίας συσκευασίας, αξιοποιούμενη ...

Ο βασικός σκοπός της παρούσας μεταπτυχιακής διατριβής είναι η μελέτη της έννοιας και της συμβολής του Nudge Marketing στη λήψη αγοραστικών αποφάσεων, ειδικά σε ό,τι αφορά την ψηφιακή πραγματικότητα. Η ώθηση, ως μια τεχνική ...

Δεκαπέντε χρόνια μετά από την εισαγωγή στα συμπεριφορικά οικονομικά της Θεωρίας της Ώθησης, μιας κεντρώας πολιτικής και φιλοσοφικής θεωρίας, που περιγράφεται στο ομώνυμο βιβλίο Nudge των Richard Thaler και Cass Sunstein, ...

Η παρούσα ερευνητική εργασία ασχολείται με τη διερεύνηση του βαθμού ύπαρξης συσχέτισης ανάμεσα στη Συναισθηματική Νοημοσύνη του Διευθυντή - Ηγέτη ενός εκπαιδευτικού οργανισμού με την αποτελεσματικότητά του, καθώς και με ...

Διανύεται η εποχή της ραγδαίας ανάπτυξης του διαδικτύου, των ψηφιακών μέσων κοινωνικής δικτύωσης και των νέων τεχνολογιών επιφέροντας σημαντικές αλλαγές στον τρόπο λειτουργίας και στις αγοραστικές αποφάσεις των καταναλωτών. ...

This dissertation entitled ‘ Paphos real estate since the beginning of the Global financial crisis , October 2008. An analysis of trends and causes . A case study of Paphos’, has been prepared by Valendinos Levendis, a ...

"Social security is a fundamental human right recognized in numerous international legal instruments, in particular the Declaration of Philadelphia (1944), which is an integral part of the Constitution of the International ...

Performance appraisal of public servants is a very old practice intended to establish the skills and competencies of employees. In recent decades, however, the reduction of funds allocated for Public Administration and ...

The issue of ‘privatization’ is fairly new to Cyprus; it was initiated by the memorandum of understanding (MOU) signed between the Republic of Cyprus and Troika (Eurogroup) on April 9th, 2013. Privatization of electricity ...

The intensive economic crisis the global community is facing in recent years, although initially occurred in the United States has reached epidemic proportions. The dramatic efTects on the banking system and businesses ...

Having an in-depth knowledge of consumers’ buying behaviour and their perception in relation to each packaging element has become critical to the success of a product in today’s business environment which is highly ...

1.1 Problem Statement. (Risk in Projects, Project failure , Risk management) Most of the times, it is a challenge for contractors involved in project, to estimate the cost and the time, to deliver a good quality project. ...

This paper examines practices of promoting taxi services in Paphos via social media, with particular emphasis on Facebook. The type of research that the author conducted is qualitative research. Gathered data has been ...

The relevant decisions of the Eurogroup led the Cypriot society in a collective shock, surprising the political system, razing the country's economic prospects and overthrowing the lifestyle of the average Cypriot. Cyprus ...

The central thesis of this dissertation is that the recently proposed Causal Theories of Reference by K. Donnellan, H. Putnam, and especially S. Kripke provide support for Scientific Realism as developed in the theories ...

This study dealt with the regulatory framework of Basel II and Basel III and the impact on economic growth. According to the current economic crisis the impossibility of operating regulatory standards appears several ...

The purpose of this study is to look at the link between human resource management practices (HRM) and job satisfaction in European firms. The study is carried out by hypothesizing the influence of human resource management ...

The purpose of this study was to examine the evolution of climate change and energy policy within the European Union and to evaluate how effective it has been in terms of changing the policy of member states and also ...

This project aims to understand the need for building up capital requirements for banks. In particular, the role of the institutional framework for the operation of banks is to ensure all the conditions required for the ...