Browsing Vol 1, Issue 1, February 2019 by Issue Date
Now showing items 1-7 of 7
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Voting Consuming Behaviour, Political communication campaigns and Ideological Clarity - a parallel review of academic/empirical evidence
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)This paper combines the notions of consuming behaviour and ideolog-ical clarity in relation to the political Marketing and more specifically the pro-duction and consumption of political campaigns and examines the empirical ...
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Contemporary advanced statistical methods for the science of marketing: Principal Components Analysis vs Analysee Factorielle des Correspondances
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)Introduction: There is substantial growth and employment of pattering methods in statistics, although a direct comparison of multivariate methods in group/cluster identification in the field of Consumer Behavior in ...
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New generation of consumers in the tourism industry: Secondary Research
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)Marketing communication has taken a new approach towards the consumers due to the vast transition and interaction of technology in our daily lives. After introducing the relevant factors stating the importance of mobile ...
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Consumer's perceptions toward E-Service Quality, Perceived Value, Purchase and Loyalty Intentions
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)Purpose: Customers’ Perceptions and Attitudes are significant aspects of consumer behavior for Marketing. Such perceptions and attitudes are measured as advantages, carrying special weight for the company. Furthermore ...
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Contemporary advanced statistical methods for the science of marketing: Implicative Statistical Analysis vs Principal Components Analysis
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)Introduction: Even though there is a substantial development and utilization of pattering methods in the science of marketing, a direct comparison of multivariate methods in group/cluster identification in the field of ...
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Tracing the concept of entrepreneurship and the role of an entrepreneur: A critical review
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)This study provides a critical examination of how different theoretical perspectives present the concept of entrepreneurship and its relative issues evident in the creation and development of some theories, trends and ...
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Evaluating citizens’ actual perceptions and expectations and assessing e-Service Quality Gap in Public Sector related to e-Government Services
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)Purpose - The main purpose of this article is to explore the inter-relationships of major constructs related to citizens’ satisfaction regarding e-Service Quality in Public Sector. The plan of the document is to evaluate ...
