Browsing Vol 1, Issue 1, February 2019 by Title
Now showing items 5-7 of 7
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New generation of consumers in the tourism industry: Secondary Research
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)Marketing communication has taken a new approach towards the consumers due to the vast transition and interaction of technology in our daily lives. After introducing the relevant factors stating the importance of mobile ...
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Tracing the concept of entrepreneurship and the role of an entrepreneur: A critical review
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)This study provides a critical examination of how different theoretical perspectives present the concept of entrepreneurship and its relative issues evident in the creation and development of some theories, trends and ...
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Voting Consuming Behaviour, Political communication campaigns and Ideological Clarity - a parallel review of academic/empirical evidence
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)This paper combines the notions of consuming behaviour and ideolog-ical clarity in relation to the political Marketing and more specifically the pro-duction and consumption of political campaigns and examines the empirical ...