Browsing Vol 1, Issue 2, November 2019 by Title
Now showing items 2-3 of 3
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The Fourth Industrial Revolution: an initial investigation into the marketing opportunities and challenges for entrepreneurs.
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-11)The Fourth Industrial Revolution (Schwab 2016) will present an innumerable amount of opportunities and challenges to a range of entrepreneurs. The 23-shifts identified within the Fourth Industrial Revolution (Schwab 2016) ...
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Studying the behavior of Algerian Internet users towards brands
(Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-11)This paper examines the interest shown by Algerian Internet users to follow brands on Internet. The evolution of uses and the interactivity brought to Internet users with Web 2.0 have made it possible for information to ...