Πλοήγηση Vol 2, Issue 1, February 2020 ανά Θέμα "consumer behavior"

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  • Emotional Intelligence Influences on Consumers Consumer Behavior 

    Anastasiadis, Lazaros (Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2020-02)
    For Marketing Customer Emotional Intelligence (EI) influences are significant aspects for consumer behavior. In addition the impact of EI on decision making is noteworthy. The main objective is to recognise patterns among ...