Browsing Conference papers by Author "Siakalli, Michailina"

Now showing items 1-2 of 2

  • E-marketing in the Hotel Industry: Marketing Mix Strategies 

    Siakalli, Michailina; Masouras, Andreas; Papademetriou, Christos (2015)
    Does the hotel industry fully exploit the e-marketing capabilities? The purpose of this study is to investigate the Internet marketing strategies and practices that are used in the hotel industry. Namely, it examines the ...

  • Uses and Gratifications in Online News: Comparing Social Media and News Media Use by Users 

    Siakalli, Michailina; Masouras, Andreas; Papademetriou, Christos (2015)
    This study investigates the uses and gratifications obtained from reading news online in News Media and Social Media. A comparison is done between these two (News Media and Social Media) related to what type of needs does ...