Browsing Thesis & Dissertation - Διατριβές & Διδακτορικές by Author "Delitheou, Vassiliki"
Now showing items 1-2 of 2
-
E-commerce: SMEs and electronic retailing (the B2C model): e-tailing the way forward: case study - Kouross Fashions Ltd
(Business Administration Programm, School of Economics Sciences and Business, Neapolis University Paphos, 2012)As globalization of the business world unfolds, competition is dominated to the global economic marketplace, making a business objective more difficult to accomplish. Therefore the companies are seeking for strategies ...
-
How mobile branding, affects the purchase decision of customers on Pafos’ market. An investigation of the power and influence that mobile branding has on customers’ choice
(Master of Business Administration, Shcool of Business, Neapolis University Pafos, 2014)Every time a consumer decides to purchase a mobile phone takes into consideration various factors that are crucial for his/her choice. Nowadays, with evolution in technology and globalization is easy for consumers to be ...
