Single Market Europe: Opportunities and Challenges for Business

Makridakis, Spyros (1991)

Book

A thorough and practical look at how to exploit the opportunities presented by the integration of Europe into a single market. Details how the the single market environment will affect key business functions, from overall strategy to marketing and manufacturing. Authored by faculty at INSEAD, Europe's leading business school.

URI: http://hdl.handle.net/11728/6634


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