The optimal consent ration Copt of pollutant advertising in the environment can be determined as an equilibrium point in the trade off between the environmental cost, due to impact on man/land/economy and the economic cost ...

Advertising is a powerful tool. Given the amount of money that is spent on this marketing medium by the major corporations, advertisers obviously feel that they can influence consumer decisions and thus behavior. Advertisements ...

This research examines and analyzes the diversity of television content. More specific it provides an in-depth study on the development of television content. The study of content is attempted through the concept of ...