HEPHAESTUS Repository
Welcome to HEPHAESTUS, the Institutional Repository of the Neapolis University in Cyrpus . HEPHAESTUS is an open source institutional repository which gathers all the digital material of Neapolis University's various activities, particularly original research studies produced by the members of the University. The HEPHAESTUS Repository demonstrates the intellectual life, research activities and publications of the University, preserving, acknowledging and promoting scientific research to benefit the local and international community.
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Recently Added
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Valuation issues with early equity finance
(Neapolis University Paphos, 2018)The need to finance startups generates the effect of equity dilution. By dilution we mean the decrease in founders’ ownership of the startup due to the company issuing new equity. An important issue with early equity ...
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Tracing the concept of entrepreneurship and the role of an entrepreneur: A critical review
(Neapolis University Paphos, 2018)This study provides a critical examination of how different theoretical perspectives present the concept of entrepreneurship and its relative issues evident in the creation and development of some theories, trends and ...
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Voting Consuming Behaviour, Political communication campaigns and Ideological Clarity - a parallel review of academic/empirical evidence
(Neapolis University Paphos, 2018)This paper combines the notions of consuming behaviour and ideological clarity in relation to the political Marketing and more specifically the production and consumption of political campaigns and examines the empirical ...
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Innovation as a powerful tool for Problem Solving: The key role of Universities
(Neapolis University Paphos, 2018)Innovative entrepreneurial attempts are rather limited in Cyprus, compared to the EU average. Since its conception in 2011, the Enterprise Liaison Office at Cyprus University of Technology (CUT) works vigorously towards ...
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New generation of consumers in the tourism industry: Secondary Research
(Neapolis University Paphos, 2018)Marketing communication has taken a new approach towards the consumers due to the vast transition and interaction of technology in our daily lives. After introducing the relevant factors stating the importance of mobile ...
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