Browsing by Subject "Gen-Z"

Now showing items 1-2 of 2

  • New generation of consumers in the tourism industry: Secondary Research 

    Komodromos, Ioannis (Neapolis University Paphos, 2018)
    Marketing communication has taken a new approach towards the consumers due to the vast transition and interaction of technology in our daily lives. After introducing the relevant factors stating the importance of mobile ...

  • New generation of consumers in the tourism industry: Secondary Research 

    Komodromos, Ioannis (Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-02)
    Marketing communication has taken a new approach towards the consumers due to the vast transition and interaction of technology in our daily lives. After introducing the relevant factors stating the importance of mobile ...