This thesis was developed to enlighten new challenges to the horticultural tourism sector in Cyprus where new implementation areas were found using different marketing techniques such as attraction techniques. During the ...

During the last 20 years there has been a very big movement towards Culture, Education and very recently towards Spiritual Training and Practice. Although everybody understands and agrees about their essence and importance ...

During the last 20 years there has been a very big movement towards Culture, Education and very recently towards Spiritual Training and Practice. Although everybody understands and agrees about their essence and importance ...

Cultural organizations nowadays open up to be more outgoing, a fact that forces them to adopt marketing and consequently to brand themselves in order to gain ground and be capable of accomplishing their mission to the ...

This dissertation examines the extent to which certain business sectors of the Cypriot economy could offer, in the midst of the country’s worst recession, important business opportunities. A recession normally is associated ...

Carlsberg beer is the leading beer brand in Cyprus and is brewed in the largest brewery on the island, the Cyprus Carlsberg brewery. It is produced in Cyprus under license since 1969. The Cyprus Carlsberg brewery is ...

This study explores how children understand television advertising and it concentrates on how differently each child responds according to his/her age (6 to 11 years old). It is essential to mention that 36 focus groups ...

Low Cost Carriers (LCCs) are currently experiencing significant growth by developing a highly competitive business model based on low cost resulting from the use of secondary airports and standardized fleets, as well as ...

The behaviour of the digital consumer differs from that of the digital-internet consumer. Not with the regard to the procedure that the average consumer follows, but mostly to the «why» and «how» a consumer prefers and ...

Does the hotel industry fully exploit the e-marketing capabilities? The purpose of this study is to investigate the Internet marketing strategies and practices that are used in the hotel industry. Namely, it examines the ...

Does the hotel industry fully exploit the e-marketing capabilities? The purpose of this study is to investigate the Internet marketing strategies and practices that are used in the hotel industry. Namely, it examines the ...

This study builds on employee motivation theories and human resource management (HRM) in order to explore empirically whether employee participation in workforce diversity management (WDM) initiatives affects their job ...

The measurement of job satisfaction is one of the most important subjects of interest in businesses and organisations these days. The main idea is the understanding of human resources for the company and therefore, the ...

All disabled people have the right on accessible tourism like all normal people, because they are normal people. The development of a hotel for disable persons will be the perfect project for Cyprus Tourism Industry and ...

Social media networks such as Facebook, Instagram, LinkedIn, YouTube, and Twitter offer a variety of channels for the hotel business to sell products and services. Social networking sites include media technologies that ...

Advertising is a powerful tool. Given the amount of money that is spent on this marketing medium by the major corporations, advertisers obviously feel that they can influence consumer decisions and thus behavior. Advertisements ...

Influencer marketing is currently the most popular marketing technique with a great ability to engage a relevant audience and create authentic content. It has been found that influential marketing can generate a return ...

Job satisfaction among employees is a field of great interest, since it is considered a very important concept for every business. The purpose of this study is to measure the overall job satisfaction of employees at ...

This paper investigates into what extent, and in what ways, Knowledge Management (KM) and Learning Organisation (LO) constitute new means for the managerial appropriation of the knowledge and skills of workers.

In our century everybody lives in the process of selling and buying some services, products or ideas. A proper marketing strategy is one of the most important and long-life parts in the success of any companies. Within ...