Browsing by Author "Opsimou, Eleni"

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  • The influence of advertising on consumer beahaviour 

    Opsimou, Eleni (Business Administration Program, School of Economics Sciences and Business, Neapolis University Paphos, 2015)
    Advertising is a powerful tool. Given the amount of money that is spent on this marketing medium by the major corporations, advertisers obviously feel that they can influence consumer decisions and thus behavior. Advertisements ...