Browsing by Author "Wheelwright, Steven C."

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  • Forecasting: Issues & Challenges for Marketing Management 

    Makridakis, Spyros; Wheelwright, Steven C. (American Marketing Association, 1977-10)
    Forecasting plays an important role in every major functional area of business management. In the area of marketing however, forecasting is doubly important; not only does it have a central role in marketing itself, but ...

  • Forecasting: Methods and Applications 

    Makridakis, Spyros; Wheelwright, Steven C.; Hyndman, Rob J. (John Wiley & Sons, Inc., 1998)
    Known from its last editions as the "Bible of Forecasting", the third edition of this authoritative text has adopted a new approach-one that is as new as the latest trends in the field: "Explaining the past is not adequate ...

  • An Interactive Forecasting System 

    Makridakis, Spyros; Hodgsdon, Anne; Wheelwright, Steven C. (Taylor & Francis, Ltd., 1974-11)
    Time sharing computer configurations have introduced a new dimension in applying statistical and mathematical models to sequential decision problems. When the outcome of one step in the process influences subsequent ...

  • The New SIBYL/RUNNER Interactive Forecasting Package (1978) 

    Makridakis, Spyros; Wheelwright, Steven C. (Taylor & Francis, Ltd., 1978)
    The SIBYL/RUNNER interactive forecasting system is a comprehensive package of time-shared computer programs that seek to handle four essential forecasting functions. The first is screening alternative forecasting techniques ...