Browsing by Subject "transformative marketing"

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The Fourth Industrial Revolution: an initial investigation into the marketing opportunities and challenges for entrepreneurs.

Friesner, Tim (Research Institute for Entrepreneurship Development (RIED): Neapolis University, Pafos, 2019-11)

The Fourth Industrial Revolution (Schwab 2016) will present an innumerable amount of opportunities and challenges to a range of entrepreneurs. The 23-shifts identified within the Fourth Industrial Revolution (Schwab 2016) ...