Now showing items 1-5 of 5
Understanding Online News: Uses and Gratifications of Mainstream News Sites and Social Media
In this study the uses and gratifications obtained from Mainstream News sites and Social Media when the users read online news is explored. A comparative work is done between the two in order to examine the differences on ...
Knowledge Management and the Learning Organisation Constitute New Means for the Managerial Appropriation of the Knowledge and Skills of Workers
This paper investigates into what extent, and in what ways, Knowledge Management (KM) and Learning Organisation (LO) constitute new means for the managerial appropriation of the knowledge and skills of workers.
Uses and Gratifications in Online News: Comparing Social Media and News Media Use by Users
This study investigates the uses and gratifications obtained from reading news online in News Media and Social Media. A comparison is done between these two (News Media and Social Media) related to what type of needs does ...
E-marketing in the Hotel Industry: Marketing Mix Strategies
Does the hotel industry fully exploit the e-marketing capabilities? The purpose of this study is to investigate the Internet marketing strategies and practices that are used in the hotel industry. Namely, it examines the ...
Έρευνα για το περιεχόμενο της ελληνικής τηλεόρασης: Οι ιδιομορφίες στην μελέτη του περιεχομένου στα ''small nations''
This research examines and analyzes the diversity of television content. More specific it provides an in-depth study on the development of television content. The study of content is attempted through the concept of ...