Browsing Master of Business Administration (ΜΒΑ) by Author "Zobor, Batel"

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  • Instagram Influencers, Para-social Relations and Influencers’ recommendations 

    Zobor, Batel (Business Administration Program, School of Economic Sciences and Business, Neapolis University Pafos, 2022)
    Influencer marketing is currently the most popular marketing technique with a great ability to engage a relevant audience and create authentic content. It has been found that influential marketing can generate a return ...