Factors That Influence Tourist Satisfaction: An Empirical Study in Pafos

Abstract

The main aim of this article is to identify the factors affecting the level of tourist satisfaction in Pafos. Namely, the study proposes that these factors are quality of services, low cost, aesthetic appeal/nature and society/culture. A questionnaire was created and a random sample of tourist was selected in order quantitative analysis to be conducted. Appropriate statistical techniques were applied to investigate among others, the factor with the largest contribution to the overall tourist satisfaction in Pafos. In addition, the tourists intention to revisit Pafos was examined and its association with their overall satisfaction.