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Emotional Intelligence Influences on Consumers Consumer Behavior

dc.contributor.authorAnastasiadis, Lazaros
dc.descriptionInternational Journal of Entrepreneurship and Innovative Competitiveness – IJEICen_UK
dc.description.abstractFor Marketing Customer Emotional Intelligence (EI) influences are significant aspects for consumer behavior. In addition the impact of EI on decision making is noteworthy. The main objective is to recognise patterns among EI and consumers’ loyalty, commitment and satisfaction. EI is measure with respect to TEIQue-SF instrument. Well-being Self-control, Emotionality, Sociability and General Items of EI subscales are related to TEIQue-SF instrument. These subscales were measured by 30 items, rated on a seven-point Likert format, ranging from 1 (strongly disagree) to 7 (strongly agree). To test the research questions and hypotheses, a survey will be conducted using Greek customers of Greek e-shops. The results showed that EI is a Prediction of Consumer Decision Making of a major importance.en_UK
dc.publisherResearch Institute for Entrepreneurship Development (RIED): Neapolis University, Pafosen_UK
dc.relation.ispartofseriesInternational Journal of Entrepreneurship and Innovative Competitiveness – IJEIC;Volume 2, Issue 1, February 2020
dc.subjectResearch Subject Categories::SOCIAL SCIENCES::Business and economicsen_UK
dc.subjectCustomer Emotional Intelligence (EI)en_UK
dc.subjectconsumer behavioren_UK
dc.subjectTEIQue-SF instrumenten_UK
dc.subjectPrediction of Consumer Decision Makingen_UK
dc.titleEmotional Intelligence Influences on Consumers Consumer Behavioren_UK

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