Browsing Master (MSc) in Digital Marketing by Author "Papa, Elena"

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  • How startups can develop CSR to build brand reputation 

    Papa, Elena (Digital Marketing Program, School of Economic Sciences and Business, Neapolis University Pafos, 2022-05)
    This qualitative diploma study paper examines the integration of Corporate Social Responsibility (CSR) in building brand reputation and competitive advantage of SME startups and seeks to explore the drivers to, the importance ...