Promotion of taxi services in Paphos via social media. The case study of the company “ChristosTaxi” Facebook Page.

Abstract

This paper examines practices of promoting taxi services in Paphos via social media, with particular emphasis on Facebook. The type of research that the author conducted is qualitative research. Gathered data has been analyzed utilizing thematic analysis. The answer to the main research question “How to promote taxi services in Paphos via social media (Facebook) is significant as in Cyprus promoting taxi services via social media is not very popular.