Browsing School of Economic Sciences and Business by Author "Anastasiadou, Sofia D."
Now showing items 1-3 of 3
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Consumers’ perceptions toward E-Service Quality, Perceived Value, Purchase and Loyalty Intentions
(Neapolis University Paphos, 2018)Purpose: Customers’ Perceptions and Attitudes are significant aspects of consumer behavior for Marketing. Such perceptions and attitudes are measured as advantages, carrying special weight for the company. Furthermore they ...
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Contemporary advanced statistical methods for the science of marketing: Implicative Statistical Analysis vs Principal Components Analysis
(Neapolis University Paphos, 2018)Even though there is a substantial development and utilization of pattering methods in the science of marketing, a direct comparison of multivariate methods in group/cluster identification in the field of Consumer Behavior ...
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Tracing the concept of entrepreneurship and the role of an entrepreneur: A critical review
(Neapolis University Paphos, 2018)This study provides a critical examination of how different theoretical perspectives present the concept of entrepreneurship and its relative issues evident in the creation and development of some theories, trends and ...
