Browsing Thesis & Dissertation - Διατριβές & Διδακτορικές by Subject "influence"

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  • The influence of advertising on consumer beahaviour 

    Opsimou, Eleni (Business Administration Program, School of Economics Sciences and Business, Neapolis University Paphos, 2015)
    Advertising is a powerful tool. Given the amount of money that is spent on this marketing medium by the major corporations, advertisers obviously feel that they can influence consumer decisions and thus behavior. Advertisements ...

  • Product packaging; an assessment of its influence on consumer buying behaviour and consumer perception 

    Solomon Oluwagbemiga, Aiyelabola (Business Administration Program, School of Economic Sciences and Business, Neapolis University Pafos, 2021)
    Having an in-depth knowledge of consumers’ buying behaviour and their perception in relation to each packaging element has become critical to the success of a product in today’s business environment which is highly ...