Now showing items 1-1 of 1
Children and advertising: A study on advertising understanding and effects on children
(Master in Public Administration, Shcool of Business, Neapolis University Pafos, 2015)
This study explores how children understand television advertising and it concentrates on how differently each child responds according to his/her age (6 to 11 years old). It is essential to mention that 36 focus groups ...