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Measuring Service Quality using SERVQUAL Model: a Study in the Banking sector of Cyprus
(Business Administration Program, School of Economics Sciences and Business, Neapolis University Paphos, 2012-11)
Purpose: The aim of this study was to investigate the service quality within Cypriot banks based on the beliefs of 135 participants, with the use of a Greek translated version of SERVQUAL. Design/Methodology/Approach: ...