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Marketing mix of a specific company

dc.contributor.advisorMasouras, Andreas
dc.contributor.authorMyasnikova, Daria
dc.description.abstractIn our century everybody lives in the process of selling and buying some services, products or ideas. A proper marketing strategy is one of the most important and long-life parts in the success of any companies. Within many marketing strategies for the firms to select, marketing mix 4Ps is a well- known marketing strategy that is applied widely by many companies. These 4Ps elements transforms the marketing strategy into real value for customers. Regarding to marketing mix, a company must match these conditions in order to sell its product successfully. The purpose of this bachelor dissertation is to analyze marketing mix of a specific company. The theoretical part of this research deals with role of marketing mix and explains each element of marketing mix. The aim of analytical part is to analyze elements of chosen company’s marketing mix and based on the analysis, to suggest some recommendations.en_UK
dc.publisherBusiness Administration Program, School of Economics Sciences and Business, Neapolis University Paphosen_UK
dc.rightsΑπαγορεύεται η δημοσίευση ή αναπαραγωγή, ηλεκτρονική ή άλλη χωρίς τη γραπτή συγκατάθεση του δημιουργού και κάτοχου των πνευματικών δικαιωμάτωνen_UK
dc.subjectmarketing strategyen_UK
dc.subjectmarketing mixen_UK
dc.subjectspecific companyen_UK
dc.titleMarketing mix of a specific companyen_UK

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